Marketing Insight Report INTRODUCTION This report analyzes a dataset from Kaggle, containing 9,994 rows and 13 columns of Superstore sales data. It provides insights into various sales attributes, with the goal of identifying trends and offering recommendations to enhance sales performance and profitability. The key attributes of this analysis include: - Country, State, City, Region (Geographical Data); - Category and Sub-Category; - Sales,Discount, Quantity and Profit (Financial indicators); - Ship Mode & Segment. OBSERVATIONS * Sales & Profit Analysis - Technology leads in performance, achieving $836K in sales and $145K in profit. - Furniture records $742K in sales but struggles with low profitability ($18K) due to significant discounts. - Office Supplies maintain consistent sales ($719K) with a moderate profit of $122K. Key Takeaway : Strengthen investments in Technology while optimizing Furniture’s pricing strategy to boost profit margins. * Regional Insigh...